Shanghai Expo 2010 became an excellent opportunity to present Spain and its most prestigious brands and products to the public in an incomparable setting with a colossal international impact. The results obtained from the store's six month long activity greatly surpassed the initial expectations, becoming one of the most visited (over 2 million visitors) and highest selling shops at the World Expo. Without any doubt, the experience gathered from the activity of the store of the Spanish Pavilion has proved to be a great success for the 17 participating brands, which presented products of diverse sectors, such as wine, cosmetics, fashion and accessories, decor, food, jewelry, games and leather goods. And only ZKR could make it possible.